About Luma
Skin care made smarter.
Thoughtfully formulated body, face and hair care made in small batches with purposeful ingredients, satisfying textures and clear, honest claims.
Our story
We wanted to know what was touching our skin.
Luma Naturals began in Karachi when two friends started formulating at home because we wanted more control over what went into our products, and a clear reason for every ingredient. After many rounds of testing and refinement, that idea became a six-product launch collection: four body scrubs, a powder-to-mud face mask and a smoothing anti-frizz hair mask. Each formula is built around a clear purpose and an everyday ritual you’ll actually enjoy using.
What we believe
- Small batches, close attention — We work in small batches so texture, consistency and quality can be checked closely.
- Every ingredient has a job — Each ingredient is chosen for a clear role in the formula from performance and texture to stability and preservation.
- Clear claims, complete information — We share full ingredient lists, practical directions and realistic cosmetic benefits so you know exactly what you’re choosing.
Across the collection
Purposeful ingredients. Clear roles.
Our formulas combine botanical ingredients with functional cosmetic essentials to exfoliate, cleanse, hydrate, clarify, soften and smooth. Every product page shows its complete formula, so you can see exactly what is inside.
- Fine sugar, coffee & rice powder
- Rose & cucumber hydrosols
- Niacinamide, glycerin & panthenol
- Shea, mango & cocoa butters
- Rice, barley, colloidal oat & mineral clays
- Kojic dipalmitate & licorice
- Keratin amino acids & milk protein
- Eucalyptus & tea tree
Ready to begin your ritual?
Shop the collection